Als bevlogen ondernemer gun jij je klanten het beste. En je wil er alles aan doen om de oplossing aan te reiken… In je teksten voor je bedrijf deel je dan ook met passie wat je voor iemand kunt betekenen. Schrijven over pijn, zoals problemen, angsten en uitdagingen is vaak andere koek. Toch doe je jezelf en je lezers tekort als je niet eerst benoemt welke pijn zij ervaren. Hoe zit dat eigenlijk? Continue reading
Now that’s a great question, isn’t it? A clear question, too. I find the answer isn’t so clear at times and I particularly felt this recently. What happened, you might wonder? Well, another great question. What happened, indeed? Let me take you 20 years back in time…:
Do you need to brace yourself, before you dare to blog? I most certainly had that feeling, years ago. Blogging about things that I enjoyed and found interesting, and that I thought my clients would also enjoy, wasn’t that hard for me. Sharing knowledge wasn’t a problem for me either…
Blogging is transformational for me, in many ways. I express this in as many ways as I can. I want to share this, because sharing is multiplying. And if blogging becomes easier for you by what I’m sharing, then I know that more and more blog posts will be appearing online about so many important, fun, transformational and inspiring topics….
Blogging isn’t always easy. You will always encounter some kind of block. Blocks are everywhere. Fear and insecurity happens to everyone, at some point. Continue reading
Do you have aspects about your business that you run smoothly, with ease and according to plan? Aspects you don’t worry about, never cause any problems and usually run like clockwork? I do, too. For me that is blogging and writing content… and I imagine you might have something else in mind. And that is fine. But you know the feeling, I’m sure. And recently, when I visited London, a city I love and feel very much at home in, it suddenly clicked that things that run smoothly can make you oblivious to the obvious. Continue reading
How do you structure a blog post?
This is one of the most frequently asked questions I get time and time again. And I want to help you with that as clearly as I can in this post. And don’t worry, lots of entrepreneurs struggle with structuring. You’re not alone and it is easy to fix, once you know how. Let’s start cooking! Continue reading
I love sharing with you what I have learned. If there anything I have learned from all my years of business blogging, it is that your blog is a Super Source. I’d love to tell you about this, because I never see this posted anywhere about blogging. And when I speak about your blog as a super source, I speak about impact! How does it feel for you to have real impact on people, organisations, groups, businesses, and on the way we think? That’s just amazing, isn’t it? Continue reading
“Search and you will find” – everyone knows that expression. Yet, when it comes to finding great blog topics, you may not be so sure how to make that work for you. Are you sometimes – or even regularly – at a loss for new topics? Would “the search and you will find” paradigm be so easy for you and your blog? I couldn’t possibly answer that question for you. And I am not even going to try…. Continue reading
In a world where so much wisdom, knowledge, information, and valuable content is delivered by the written word, it can be totally paralysing if you cannot write well, or rather when you are convinced you cannot write well. Blogging may feel like an insurmountable hurdle. And, trust, me, I know the feeling. I have been there. Trained as a construction engineer, loving numbers, calculus and anything I could count, add, subtract or multiply I grew up fully convinced that language and writing were not part of my skills, talents and achievements. Continue reading
Blog titles are meant to be catchy. I agree. They need to trigger your audience, entice your readers to start reading you blog post. The title is the reason your readers will read. And boring titles are not an option, right? You’re not boring, you’re business is not boring, and neither are your blog posts. Continue reading
Blog success is so much more than just blogging. Writing the content of your blog posts is essential, because that illustrates how you are helping others, what your expertise is, and how your clients benefit. Continue reading