Pain is really necessary

As a passionate solopreneur you have the best of intentions for your clients. You want to do all that is in your power to offer solutions… In your business texts you share enthusiastically what you have to offer. Writing about pain, such as problems, fears, and challenges is a different kettle of fish. Still, you are in fact short-selling yourself and your readers if you skip mentioning the pain they’re suffering. How does work, exactly? Continue reading

Find your Focus on Feedback

Have you ever asked for feedback on online content that you’ve written, before you felt comfortable or were ready to publish it? A blog post perhaps, or a page for our website? An e-book or content for the promotion of a new product or workshop? And, has it ever happened to you that you got back so much feedback that was all useful, yet conflicting? Continue reading

de taal van je moeder

The language your mother used

Today, it is precisely 90 years ago that my mother was born. She passed away about 18 months ago, having lived an eventful, exciting, and fulfilling life. For me, she has always been a great example, and today I’ve posted this message on Facebook about her. However, I wish to address something else, based on my love and passion for words and language, and particularly since – for most of us – your mother has had an infinite influence on your use of language. Continue reading

It all revolves around your thoughts

Deep down, in your heart, do you have desires for your blog? Would you like to change something about your blog? Would you like to write better blog posts? Would you like to attract more readers? Would you like to have more impact on the people you know you can help live a more fulfilling life, have a more fulfilling business? Would you love to have more faith in the true value of your blog? Would you like your readers to truly feel connected with what you’re sharing with them? Would you like more views and shares? Would you like your blog to showcase your expertise in a way that deeply resonates with your audience? Continue reading

How readable is your blog?

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Wonderful stuff, you’ve done it: you’ve written your blog and it’s been published online.
Visible to all. Fantastic! And, what’s even more fantastic, is that your blog is also highly readable for all. That is what you want, after all, isn’t it? That your blog is not only seen but also read. Read, from start to finish. So, I have a question for you: are you deliberately using smart layout and formatting to enhance readability? Continue reading

Positioning is not for you…

Positioning is not for you…. That is what I hear from my clients. Positioning is for the big guys, large businesses, with enormous marketing budgets. That’s what they say. I don’t believe a word of that. Positioning is a must for every single entrepreneur. Make sure you do it well. Continue reading